The Business of Watches Podcast: Henrik Ekdahl (Managing Director, Leica Watches & Accessories)


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Inside Leica’s Time‑Keeping Vision: A Conversation with Managing Director Henrik Ekdahl

Leica, the iconic name synonymous with precision optics, has been making waves in the world of horology under the leadership of Managing Director Henrik Ekdahl. In a recent interview, Ekdahl opened up about the brand’s strategic direction, the philosophy behind its watchmaking, and how Leica is positioning itself at the crossroads of heritage and innovation.

From lenses to timepieces – Ekdahl’s journey is rooted in a lifelong passion for both photography and fine mechanics. After joining Leica in the early 2000s and climbing the ranks through product development and global marketing, he took the helm of the Watches and Accessories division in 2021. “My goal has always been to translate Leica’s core values – clarity, precision, and timeless design – into every watch we create,” he explains.

Design language that mirrors the camera heritage Leica watches are instantly recognizable: clean dials, subtle branding, and a meticulous attention to detail that mirrors the brand’s legendary cameras. Ekdahl notes that the team works closely with Leica’s optical engineers to ensure that the same rigor applied to lens crafting informs every component of the watch, from the case finish to the movement architecture.

Balancing tradition with modernity While Leica honors classic Swiss watchmaking techniques, the brand is not shy about embracing contemporary technologies. “We see our watches as a bridge – they carry the weight of our history while integrating smart‑material research, improved shock resistance, and even limited‑edition collaborations that speak to today’s collectors,” says Ekdahl.

Targeting the discerning collector Ekdahl acknowledges that the luxury watch market is crowded, but Leica’s unique positioning offers a distinct proposition: a watch that feels like a Leica camera on the wrist. “Our customers appreciate authenticity. They want a piece that tells a story beyond the dial, something that reflects a lifestyle of visual storytelling and precision,” he adds.

Future outlook and upcoming releases Looking ahead, Ekdahl hints at a series of new models that will explore different material palettes, such as titanium and bronze, and a deeper dive into limited‑edition collaborations with renowned photographers and artists. “Each release will be a curated experience, not just a product drop,” he promises.

Photo credit: Sergio Zhukov

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