Watch news: facts, faces and events – 28/09/2026
```html The Growing Threat of Counterfeit Luxury Watches and How AI Is Changing the Game In recent months the luxury watch market has witnessed an unprecedented surge in counterfeit pieces flooding online marketplaces, auction houses, and even some brick‑and‑mortar boutiques. While the overall demand for high‑end timepieces continues to climb, the supply of sophisticated fakes has risen at an equally alarming rate, leaving even seasoned collectors vulnerable to costly mistakes. Modern replicas are no longer the obvious, low‑quality imitations of a decade ago. Today’s forgeries often feature meticulously crafted cases, perfectly aligned markers, and even functional movements that mimic the original’s rhythm. The only way to differentiate a genuine masterpiece from a polished copy is through a combination of expert eyes, detailed provenance research, and advanced technical analysis. Traditional authentication methods—such as visual inspection by a trusted dealer or a handwritten ce...