The Business of Watches Podcast: Baume & Mercier CEO Michael Guenoun Talks Strategy On The Eve Of The Brand's Sale By Richemont
Baume & Mercier's Strategic Approach to Luxury Watchmaking: Embracing Accessibility, Sustainability, and Innovation The luxury watch industry is on the cusp of a significant change, with Baume & Mercier's parent company, Richemont, preparing for a potential sale. In the midst of this uncertainty, Baume & Mercier's CEO, Michael Guenoun, remains focused on the brand's core strategy, emphasizing the importance of accessibility and affordability in luxury watchmaking. As highlighted in a recent interview, Guenoun aims to make high-end timepieces more attainable for a wider audience, striking a delicate balance between quality, design, and price. Photo by Diana ✨. Guenoun's approach to watchmaking is multifaceted, with a strong emphasis on appealing to a younger demographic. The brand has been leveraging social media and digital platforms to showcase its products and connect with potential customers. This strategic move has enabled Baume & Mercier to...