Interview: Audemars Piguet's CEO Ilaria Resta On Radical Openness, Innovation, And What The Industry Owes Its Customers (And Suppliers)


Interview with Ilaria Resta: The CEO of Audemars Piguet on Tradition, Innovation, and the Future of Watchmaking

Ilaria Resta, the CEO of Audemars Piguet (AP), has been at the helm of the prestigious watch brand since 2020. In a recent interview, Resta shared her vision for the company, which involves combining tradition and innovation to drive growth and success. As she highlighted, maintaining the brand's heritage is crucial, but so is pushing boundaries and embracing new technologies. With a keen eye on the future, Resta emphasized the importance of balancing tradition with innovation, as seen in AP's stunning timepieces, beautifully captured by photographer Raphael Loquellano.

Resta also underscored the significance of women in the watch industry, noting that AP has made a conscious effort to attract and retain female talent. This commitment to diversity and inclusion is reflected in the brand's workforce and leadership, with women holding key positions across the organization. Furthermore, AP has demonstrated its dedication to sustainability, with initiatives such as the use of eco-friendly materials and reducing waste in the manufacturing process. As the watch industry continues to evolve, Resta's leadership and vision are poised to drive positive change and growth for AP.

The topic of smartwatches also came up in the conversation, with Resta suggesting that AP is exploring ways to incorporate technology into its timepieces while remaining true to its traditional watchmaking roots. This approach reflects the brand's commitment to innovation and its desire to appeal to a new generation of watch enthusiasts. As the industry navigates the rise of smartwatches and online sales, Resta emphasized the importance of adapting to changing consumer habits and preferences while maintaining a strong brand identity. With the pandemic having accelerated the shift to online sales, AP is well-positioned to capitalize on this trend and connect with customers in new and exciting ways.

Throughout the interview, Resta's passion for the brand and her commitment to driving innovation and growth while respecting AP's rich history and tradition shone through. As the watch industry continues to evolve, it's clear that AP is in good hands with Resta at the helm. With a keen eye on the future and a deep appreciation for the brand's heritage, Resta is poised to lead AP to even greater heights. Whether you're a seasoned collector or just starting your watch journey, one thing is certain: the future of watchmaking has never been brighter.

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