Chrono24’s five-year Rolex report predicts the future’s green


The Pre-Owned Rolex Market: A Thriving Industry Driven by Strong Demand and Limited Supply

The pre-owned Rolex market has experienced significant growth in recent years, with sales increasing by 16% in 2022 compared to the previous year, according to a recent report. The report analyzed over 80,000 Rolex transactions and found that the average price of a pre-owned Rolex increased by 12% to around $8,000. This surge in demand has made the pre-owned Rolex market a highly competitive and lucrative industry. As seen in the photo by Kadir Avşar, the allure of luxury watches continues to captivate collectors and enthusiasts alike.

The report identified the top 5 most popular Rolex models as the Submariner, Daytona, GMT-Master, Explorer, and Datejust. The Submariner was the most sought-after model, accounting for 23% of all transactions, followed by the Daytona at 17%. This data provides valuable insights into the buying habits and preferences of Rolex collectors and enthusiasts. The Submariner's enduring popularity can be attributed to its sleek design, impressive functionality, and rich history. Meanwhile, the Daytona's appeal lies in its association with high-speed racing and its distinctive chronograph features.

The data also showed that the majority of Rolex buyers are men, with 85% of transactions involving male buyers. The report noted that the pre-owned Rolex market is becoming increasingly online-driven, with 70% of buyers purchasing their watches through digital channels. This shift towards online transactions has made it easier for collectors to browse and purchase pre-owned Rolexes from anywhere in the world. In terms of regional trends, the report found that the US and Europe account for the largest share of pre-owned Rolex sales, with 55% and 30% of transactions, respectively. The Asia-Pacific region is also a significant market, with 10% of transactions taking place in this region.

Overall, the report suggests that the pre-owned Rolex market is thriving, driven by strong demand and limited supply. As the industry continues to grow, it's essential for collectors to prioritize authenticity and expertise when purchasing pre-owned Rolexes. With the rise of online transactions, the risk of counterfeit watches has increased, making it crucial for collectors to have a reliable system in place to verify the authenticity of their timepieces. Take the first step towards securing your passion for luxury watches today, get the TrustWatch (https://www.hokentech.tech/trustwatch) system now and join a community of discerning collectors who prioritize authenticity and expertise. With TrustWatch, you’ll have the power of AI-driven authentication at your fingertips, ensuring that every watch in your collection is genuinely what it claims to be. Don’t let the fear of counterfeits hold you back — embrace the future of watch authentication and elevate your collecting experience.

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