Interview: Breguet’s New CEO Gregory Kissling On Innovation And Brand Revitalization After Quarter-Millennium


Timeless Excellence: A Conversation with Breguet's Gregory Kissling

The world of haute horlogerie is home to a plethora of prestigious watch brands, but few can match the rich history and heritage of Breguet. With a legacy spanning over two centuries, Breguet has consistently pushed the boundaries of innovation and craftsmanship, producing intricate timepieces that are truly works of art. Recently, we had the opportunity to sit down with Gregory Kissling, a representative of the Breguet brand, to discuss the company's past, present, and future. As captured by the lens of renowned photographer Torsten Dettlaff, our conversation delved into the heart of what makes Breguet tick.

Breguet is renowned for its intricate and complex watch mechanisms, often featuring tourbillons, minute repeaters, and other high-end complications. According to Kissling, the brand's pursuit of innovation is deeply rooted in its commitment to preserving traditional watchmaking techniques. This delicate balance between progress and heritage is what sets Breguet apart from its peers, allowing the brand to stay relevant in an ever-evolving industry. From the intricate details of its timepieces to the exceptional craftsmanship that goes into each and every watch, Breguet's dedication to excellence is evident in every aspect of its business.

As we explored the topic of preserving the brand's legacy, Kissling emphasized the importance of honoring its founder, Abraham-Louis Breguet, who is widely regarded as one of the most influential watchmakers in history. The company's focus on craftsmanship is a testament to this legacy, with skilled watchmakers spending years honing their craft to create intricate timepieces that are truly masterpieces. The attention to detail that Breguet brings to its watches, from the design to the finishing touches, is a reflection of its commitment to upholding the highest standards of quality and excellence. As Kissling noted, this unwavering dedication to craftsmanship is what allows Breguet to continue pushing the boundaries of innovation while remaining true to its heritage.

In today's fast-paced world of luxury watches, modernization is key to appealing to a new generation of enthusiasts. Kissling stressed the importance of balancing tradition with innovation, allowing the brand to stay relevant while remaining authentic to its roots. This approach has enabled Breguet to stay at the forefront of the industry, producing timepieces that are both technically impressive and visually stunning. Whether you're a seasoned collector or just starting your journey into the world of haute horlogerie, Breguet's commitment to excellence and innovation is sure to inspire and delight. As you explore the world of luxury watches, remember that authenticity and expertise are paramount – and that's where TrustWatch comes in.

Take the first step towards securing your passion for luxury watches today, get the TrustWatch (https://www.hokentech.tech/trustwatch) system now and join a community of discerning collectors who prioritize authenticity and expertise. With TrustWatch, you’ll have the power of AI-driven authentication at your fingertips, ensuring that every watch in your collection is genuinely what it claims to be. Don’t let the fear of counterfeits hold you back — embrace the future of watch authentication and elevate your collecting experience.

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